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During the past week we’ve seen news about self-publishing in prominent national media, and regional Pacific Northwest media.
As a book marketing consultant, I take an eagle-eye look at self-publishing news, and thought I’d share some of what I’ve seen in the past week.
If you’d like to learn about my special marketing services for self-published authors, please <click here>.
Here are some of my favs:
From the Pacific Northwest:
Self-Publishing Takes off With Seniors: The Columbian
“Getting older seems to bring out the author in people. And seniors are discovering the booming self-publishing industry is their path to every author’s deepest desire: a book.”
Comments: I’ve worked with many seniors during the past year and I understand their unique challenges and concerns. Please contact me at (971) 266-3515 if you’re a senior and are looking to market and promote your self-published title.
Self-publishing offers an array of choices for authors: The Spokesman-Review
Comments: Great overview of the industry with resources for soon-to-be self-published authors in Eastern Washington.
Self-Publishing: No Longer Just A Vanity Project: National Public Radio
“They used to call it the “vanity press,” and the phrase itself spoke volumes. Self-published authors were considered not good enough to get a real publishing contract. They had to pay to see their book in print. But with the advent of e-books, self-publishing has exploded, and a handful of writers have had huge best-sellers.”
Comments: A great feature with anecdotal stories - no real new information here.
2012: the year of self-publishing: Christian Science Monitor (blog by Husna Haq)
Comments:No new information; a fine piece for those unfamiliar with developments in the self-publishing industry.
Another First for Self-Publishing: Forbes Magazine
“We learned earlier in the year at Digital Book World that in 2012, self-publishing took a $100 million bite out of U.S. trade publishing revenues in 2011. Sounds like a lot but isn’t much compared to the nearly $14 billion in revenues the book business made in the U.S. that year. This year, the number is certain to be more.”
Comments: That’s about the extent of any “news.” Like the Husna Haq piece, this one is referencing NY Times reviewer Michiko Kakutani’s decision to make a self-published book a choice for “Book of the Year.” A first ever decision by the paper, but arguably not surprising in that it’d have to happen sometime, and frankly, there are more self-published novels being produced than at any other time in history.
Come one, Come all …
We’ve just created the second PDX Book Marketing Meetup. Here is the link: http://www.meetup.com/Book-Marketing-Meetup/
Thank you to all who attended the first Book Marketing Meetup. Based on the feedback from last week we are making some subtle changes.
- For starters, we’ve picked a quieter venue in order to hear one another better.
- We’ve selected a place that serves food, beer and wine.
- We’ve created an agenda so we can control the flow of the evening.
- We’ve also selected a theme for the evening - navigating the self-publishing industry. I have a special guest lined up who has a local self-publishing company and am waiting on the final confirmation before announcing his name/biz.
- In the event our special guest has to move his meeting to another time feel free to bring an example of a marketing plan they may have for their book - and we can put you on the spot and discuss as a group. Fun!
- Bring your business card to share!
Email if you have further questions/comments.
Book Marketing Meetup w/special guest
Date: July 17th
Time: 6 p.m. to 8 p.m.
Location: Bare Bones Cafe, 2908 Southeast Belmont Street
Happy Hour: ends at 6 p.m. so arrive before 6 p.m. if you wish to partake
5:30 p.m. to 6:00 p.m. Arrival, order food & drinks, etc
6:00 p.m. Formal Introduction (bring business cards and we can trade)
6:15 p.m. Special Guest Presentation - waiting for final confirmation
7:00 p.m. Q & A, Group Discussion
7:30 p.m. End (people are welcome to hang out longer if necessary)