I honestly never do this, but I wanted to take a moment to recommend a great book for those looking to learn more about online PR & Marketing. Sometimes the clients I work with are low budget authors or artists who can only afford so much of my time - but I like to make sure they leave me fully armed to take control of their own marketing & PR fate if that is the case. Lately I have been recommending Gail Z. Martin’s “30 Days to Online PR & Marketing Success.” I’ve read the book and it really is great at explaining benefits and realistic approaches to social media. Sometimes the simplest questions are the hardest to answer - in the case of social media - why? This book answers that question - check it out if you have marketing and PR plans that need action, but have a budget that couldn’t buy a beer at a baseball game.